Beer consumption is forecast to rise just 0.5 per cent in Australia in the next five years, led by strong growth in craft beer brands.
Accelerating consumption of gin is driving strong growth in the spirits category in Australia and globally.
The shifting trends are helping to drive a wave of M&A in the alcohol sector as companies position to lift exposure to growth categories and lessen their presence in the slower segments.
The spirits category is expected to show the fastest growth in alcohol consumption over the next five years in Australia, with beer and wine largely static, according to a new global industry report.
Those trends are being mirrored around the world, with commercial wine brands finding the going tough as drinkers trade up to higher priced and higher quality wine, and beer drinkers increasingly opting for craft brands rather than big mainstream brands.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
