Billionaire retailer Solomon Lew has kicked off his campaign to win the hearts and minds of Myer shareholders for a new tilt at the board after the beleaguered department store chain handed over its share register.

Mr Lew’s listed investment company, Premier Investments, requested a copy of Myer’s share register earlier this month after outlaying another $16.4 million to lift its stake to 15.8 per cent from 10.8 per cent.