Guzman y Gomez isn’t the only fast food giant with big plans
McDonald’s, Pizza Hut, Wendy’s. The race is on for who can grab the biggest slice of a $25 billion market, as big players scramble for top sites and customers.
Guzman y Gomez barnstormed the ASX last week with a simple pitch: big growth. But the Mexican-themed restaurant chain is not the only one with big plans. Its competitors are all jostling for a bigger slice of a $25 billion market.
Now is fast food’s time to shine. Higher interest rates – and the threat they will go higher still – have pushed up mortgage payments at the same time as big increases in energy and insurance bills are forcing families to cut back on spending. That means less for the neighbourhood Italian diners and more for “quick-service restaurants” – as fast food likes to call itself.
Simon EvansSenior reporterSimon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
Carrie LaFrenzSenior reporterCarrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
