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From two-dollar shops to $280m e-tailer for New Aim founders

Michael Bailey
Michael BaileyArts & Culture editor
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Werner Liu, left, and Fung Lam, founders of e-tailer New Aim, say there is plenty of growth opportunity to come. 

The founders of New Aim started out scouring Melbourne two-dollar shops for things to mark-up on eBay, but last year they sold $180 million of goods direct from China and are set to debut on 2019’s Financial Review Young Rich List with fortunes over $140 million each.

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Michael Bailey writes on arts and culture, and edits Weekend Fin. He is a former editor of the Financial Review Rich List. He is based in Sydney. Connect with Michael on Twitter. Email Michael at m.bailey@nine.com.au

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    Original URL: https://www.afr.com/companies/retail/from-two-dollar-shops-to-280m-e-tailer-for-new-aim-founders-20190805-p52e3b