On Friday, a man known as the real frequent flyer made an appearance at the massive Foot Locker in Melbourne’s CBD. Guy Dupuy is a professional basketballer and a world champion at dunking. He will be followed this week by some of the star’s of the Women’s National Basketball League, who are in town to help launch the American sporting giant’s new store.

The New York-listed Foot Locker is one of the world’s biggest shoe retailers, and long been a mecca for sneaker heads. Now it is going all in on basketball to grab the attention of a generation of shoppers who are more than happy to buy their shoes from an Instagram influencer rather than go in-store.