Six months after launching its retail media business, upmarket department store David Jones is attracting new advertising customers such as Jaguar Land Rover, Destination Canada and Regent Cruises as it aims to boost revenue by at least $35 million per year.

The 186-year-old department store – which is mid-turnaround and owned by Anchorage Capital Partners – has penned a new partnership with Nasdaq-listed tech platform Criteo to power the online component of its newest division with a goal of diversifying its revenue streams and boosting its profitability.