A zero-carb beer brand part-owned by comedian influencers The Inspired Unemployed and ASX-listed Mighty Craft, has generated $50 million in retail sales in the past year, with volumes doubling in the December quarter compared with the September quarter.

The beer only hit the market in October 2021 and has been one of the fastest-growing brands in the brewing industry for decades. It was developed by founder Nick Cogger, who runs Torquay Beverages Co, and comedians Matt Ford and Jack Steele, who go by the social media handle of The Inspired Unemployed and have millions of followers.