Colgate-Palmolive, the American consumer goods giant, is buying Australian premium pet food company Prime100 from Quadrant Private Equity in a deal that values the business at almost $500 million.
The Sydney buyout firm acquired a 55 per cent stake in Prime100 – which makes fresh food products for dogs with food sensitives including air-dried chicken and rice and slow-cooked crocodile – in 2021.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
