Supermarkets group Coles expects a new range of cardboard collectables based on Harry Potter characters will drive extra foot traffic into the stores, as it also revealed the products are made in China.
Coles chief marketing officer Lisa Ronson said the company had stuck to its pledge of almost a year ago to steer clear of plastic collectables, with this range of 30 different items made from a hard cardboard able to be fully recycled through household recycling bins.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
