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Can Guzman y Gomez’s New Yorker frontman prove everyone wrong?

Can Guzman y Gomez’s New Yorker frontman prove everyone wrong?

Managers say the IPO is too riddled with cushy perks for insiders to offer value. Founder Steve Marks disagrees.

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Steve Marks landed in Newtown, in Sydney’s inner west, at a time when few had tasted a real burrito. That was 2006, and the former New York hedge fund trader was arriving in the midst of a Mexican food craze that began with Zambrero, a year earlier, and included Mad Mex and Beach Burrito.

What he opened was the first Guzman y Gomez, with its trademark black and yellow logo.

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Primrose Riordan
Primrose RiordanSenior ReporterPrimrose Riordan covers private companies and family offices from the AFR's Sydney newsroom. Primrose was previously a correspondent for the Financial Times and covered foreign affairs and politics in Canberra. Primrose has won multiple awards for her journalism including from The National Press Club, SABEW in the US and Press Gazette in the UK. Message Primrose on Signal: https://tinyurl.com/PrimroseSignal Connect with Primrose on Facebook and Twitter. Email Primrose at primrose.riordan@afr.com
Carrie LaFrenz
Carrie LaFrenzSenior reporterCarrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
Max Mason
Max MasonSenior reporterMax Mason covers insolvency, courts, regulation, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max's journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com

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Original URL: https://www.afr.com/companies/retail/can-guzman-y-gomez-s-new-yorker-frontman-prove-everyone-wrong-20240613-p5jllw