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‘Buy Australian’ a rising force for Maggie Beer

Simon Evans
Simon EvansSenior reporter

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Key Points

  • Revenue ($m) 27.8 v 23.2
  • Pre-tax loss ($m) 0.37 v 14.3
  • Net loss ($m) 0.36 v 14.3
  • Interim dividend (¢) nil 

The chief executive of Maggie Beer Holdings expects most of the extra sales generated during stay-at-home times in the pandemic will stick, helped by an increasing propensity for shoppers to want to “Buy Australian” to spur on a broader economic recovery.

Chantale Millard said on Wednesday the star power of the celebrity chef was also proving a big plus for the ASX-listed gourmet food company, which had in July dumped its previous name, Longtable Group.

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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com

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    Original URL: https://www.afr.com/companies/retail/buy-australian-a-rising-force-for-maggie-beer-20210223-p5753l