Billionaire businessman Brett Blundy is planning a return to lingerie and sleepwear – a corner of the retail market where he has already made two fortunes – and is working on a new brand alongside his private vehicle’s chief executive Mark McInnes.
The new store does not yet have a name, but Mr Blundy and Mr McInnes, the former chief executive of Premier Investments, has been hiring from lingerie businesses that he once owned – local retailer Bras N Things, which he sold to US underwear group Hanes for $500 million in 2018, and Honey Birdette, which was acquired by Playboy in 2021.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
