Billionaire retailer Brett Blundy, who dominates fast-fashion jewellery with his ASX-listed Lovisa chain, is now aiming for the premium market with his new concept Jewells.
The upmarket UK-based Jewells is on track to open seven stores by the end of this month. This appears to be just the initial step in a plan for significant global expansion. Jewells had planned to open 15 stores but could not secure the new sites with UK landlords.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
