As Alibaba Group’s Singles’ Day shopping event comes to a close with likely moderate sales growth, it seems that Chinese consumers still love Australian products, with categories such as supplements, infant formula and all-natural skincare as popular as ever.

COVID-19 restrictions and a slowing Chinese economy have hit consumer sentiment, and a more toned down festival this year – with no celebrity gala bash to close the day – means shoppers may have reined in their spending too.