Beer and soft drinks giant Asahi Beverages, which owns the Carlton & United Breweries business which makes Victoria Bitter and Carlton Draught, has acquired premium low-calorie soft drinks and mixers group StrangeLove nine years after it was established.
Asahi Beverages chief executive Robert Iervasi said StrangeLove had been growing fast in a broader category which would largely be immune from an economic downturn as consumers continued to trade up to higher-end products.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
