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Sayers Group considers name change amid lewd photo scandal

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Consultancy Sayers Group is considering a name change after its co-founder and chairman, Luke Sayers, took a leave of absence from the firm and quit the Carlton Football Club presidency over a lewd photo scandal.

The firm was built around Mr Sayers’ personal brand and gathered high-profile Melbourne business identities to bankroll the venture when it launched in 2021. Many are long-time friends, which suggests it will be a complicated task moving on without the former PwC chief executive at the helm.

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Hannah Wootton is a reporter for the Financial Review. Connect with Hannah on Twitter. Email Hannah at hannah.wootton@afr.com
Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com

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    Original URL: https://www.afr.com/companies/professional-services/sayers-group-considers-name-change-amid-lewd-photo-scandal-20250123-p5l6ri