As Carlton Football Club president and former PwC CEO Luke Sayers holidayed in Italy this week, a scandal involving the Melbourne man-about-town is unfolding in Ikon Park.

Home to his beloved Blues, the club’s executive and board have been scrambling to handle the fallout from a photo of a penis posted by Sayers’ Twitter/X account. A senior staffer from Bupa, who helped manage the insurer’s three-year sponsorship deal with Carlton, was tagged in the post.