Apple iPads were the hot new thing in 2012 when Rio Tinto's then-chief executive, Tom Albanese, nominated the tablet devices as perhaps the only business in the world that was more lucrative and more attractive than his Australian iron ore division.
As the decade draws to a close, it might be time to reconsider the comparison.
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Peter Ker covers resource companies for The Australian Financial Review, based in Melbourne. Connect with Peter on Twitter. Email Peter at pker@afr.com