NewsBite

WPP takes on consultancies in reinvention

Miranda Ward
Miranda WardMedia writer

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

The head of Australia's largest advertising and communications agency has his eye on the future as he ploughs ahead with WPP AUNZ's transformation into a middle ground between ad-land and consultancies like Accenture, Deloitte and PwC, putting the group's third-quarter results down to better collaboration.

Speaking to The Australian Financial Review as he marks one-year in the top job at WPP AUNZ, Jens Monsees says: "There is a wonderful sweet spot in the middle where consultancy, tech implementation, creative and media operations are coming together, and that integrated and connected model is the new WPP."

Loading...
Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More

Latest In Media & marketing

Fetching latest articles

Most Viewed In Companies

    Original URL: https://www.afr.com/companies/media-and-marketing/wpp-takes-on-consultancies-in-reinvention-20201030-p56a68