WPP takes on consultancies in reinvention
The head of Australia's largest advertising and communications agency has his eye on the future as he ploughs ahead with WPP AUNZ's transformation into a middle ground between ad-land and consultancies like Accenture, Deloitte and PwC, putting the group's third-quarter results down to better collaboration.
Speaking to The Australian Financial Review as he marks one-year in the top job at WPP AUNZ, Jens Monsees says: "There is a wonderful sweet spot in the middle where consultancy, tech implementation, creative and media operations are coming together, and that integrated and connected model is the new WPP."
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