Why did Elon Musk (really) buy Twitter?

Elon Musk, the renegade entrepreneur who acquired Twitter for $US44 billion last month, has admitted the social media platform could die. How did Twitter end up in such a mess, and does Musk actually have a plan to save it?

Mark Di StefanoColumnist

Nov 14, 2022 – 5.00am

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Twitter could die. That was the message from its new owner, billionaire Elon Musk, at a staff meeting on Thursday (Friday AEDT).

It was a startling admission from the renegade entrepreneur who had acquired the social media platform for $US44 billion ($66 billion) less than a month ago.

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Mark Di StefanoColumnistMark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent.