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What Taylor Swift and Oasis can teach us about the economy

The music industry’s shift from product to performance foreshadows a widespread move towards intangible assets in the wider economy.

This northern summer was book-ended by two grand music tours: Taylor Swift’s Eras tour, which stretched across five continents, and the announcement of next year’s Oasis reunion tour of the UK.

For most fans, the experience of the first was beyond their wildest dreams. The second has left many looking back in anger. Both provide a fascinating window into modern-day economies and economics.

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Financial Times

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    Original URL: https://www.afr.com/companies/media-and-marketing/what-taylor-swift-and-oasis-can-teach-us-about-the-economy-20240915-p5kan1