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TV networks want key sporting moments to remain free

Free-to-air television companies have issued the government their road map for the future of commercial free-to-air television, including a call to ensure Australians do not have to pay to view sport.

Miranda Ward

Australia’s major free-to-air television companies are calling on the Morrison government to extend anti-siphoning regulations to online platforms to ensure Australians do not have to pay to view sport.

In response to the government’s Media Reform green paper, which included reforms to overhaul the broadcast licensing system and impose Australian content quotas on the likes of Netflix and other global streaming services, the free-to-air television lobby group is urging the government to ensure Nine, Seven and Ten will have first pick of certain sporting events, such as the NRL and AFL, to broadcast before rival subscription offerings.

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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com

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    Original URL: https://www.afr.com/companies/media-and-marketing/tv-networks-want-key-sporting-moments-to-remain-free-20210528-p57w1d