When did Instagram get so boring? The photo sharing app, once the apple of Facebook’s eye, has spent years rebuffing accusations of toxicity. But tedium is a painful new problem. The shift poses a threat to Instagram’s money-making abilities just as its owner’s market valuation approaches a trillion dollars.
It is difficult to know whether Instagram has changed or its users have simply grown up. The Millennials who made Instagram into a phenomenon are creeping towards middle age, after all. Uploading selfies requires time and effort they no longer have to spare. It might even feel embarrassing.
