Too many influencers are spoiling the boom

More than half of Gen Z now want to be social media influencers – which means fewer of them will be able to quit their day jobs to do so.

The Economist

Oct 31, 2024 – 5.00am

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Influencers are everywhere you look these days – including on America’s campaign trail. Some 200 social media stars attended the Democratic National Convention in August, where they were entertained at lavish parties and on boat trips. A few even got to chat with Kamala Harris.

Donald Trump has likewise given interviews to influencer bros such as Logan Paul and Theo Von in an effort to appeal to their followers.

The Economist