Words are a journalist’s most formidable tool, but the data they generate is increasingly powerful. Like most newsrooms, the Financial Review collects a slew of data points about each story published. We know what time it went live, who wrote it, how long it was on our homepage for and where it appeared on our apps.

Through anonymised user data, we know the number of subscribers who read every story and how long for – and from all that, we aggregate and cut the data in any number of ways. We then use that data to help determine what’s important to our readers. It also helps us to lure you towards the stories we want you to read.