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The idealists who thought Truth Media was their big chance

The idealists who thought Truth Media was their big chance

They thought they could build a mainstream platform that prized free speech and treated users as more than eyeballs. Then they ran up against Trump’s management choices.

Trump Media & Technology Group began trading on the Nasdaq in March, with plenty of intrigue behind the scenes. Bloomberg

The job offer sounded like a scam. It was mid-2021, and no one had heard of Truth Social yet. Alex Gleason received an email out of the blue from a programmer in Alabama asking questions about some social media software he had developed. Gleason got on a call with the man to discuss it. The stranger abruptly said he wanted to hire Gleason for an important project, but couldn’t share any details about who would be paying his salary or how his work would be used. Everything was top secret.

“Look, man,” the programmer from Alabama said, “you just got to believe me. This is going to be really big. Are you interested in being part of it?”

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Original URL: https://www.afr.com/companies/media-and-marketing/the-idealists-who-thought-truth-media-was-their-big-chance-20241118-p5krhw