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Telstra’s acquisition of Fetch heats up bundling war with Optus

The aggregation phase of the streaming wars is escalating, as Telstra sides with hardware and Optus goes all in on value.

Nick Cherrier

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Last week, Telstra confirmed that it had purchased a controlling stake in subscription TV company, Fetch. It’s part of an interesting battle taking place within two larger wars – streaming and telecommunications.

The streaming wars are critical because in 2022, subscription-based media is so dominant that it simply can’t be ignored by anyone in the broader media industry.

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    Original URL: https://www.afr.com/companies/media-and-marketing/telstra-s-acquisition-of-fetch-heats-up-bundling-war-with-optus-20220501-p5ahgt