Opinion
Telstra’s acquisition of Fetch heats up bundling war with Optus
The aggregation phase of the streaming wars is escalating, as Telstra sides with hardware and Optus goes all in on value.
Nick CherrierLast week, Telstra confirmed that it had purchased a controlling stake in subscription TV company, Fetch. It’s part of an interesting battle taking place within two larger wars – streaming and telecommunications.
The streaming wars are critical because in 2022, subscription-based media is so dominant that it simply can’t be ignored by anyone in the broader media industry.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Media & marketing
Fetching latest articles