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Seven seeks to blow up cricket broadcast rights deal

Miranda Ward
Miranda WardMedia writer

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Seven West Media is seeking to terminate its $450 million cricket rights deal, alleging Cricket Australia has repeatedly breached quality and standards provisions of the contract.

Seven, which signed the deal with Cricket Australian in 2018, lodged proceedings against cricket’s governing body in the Federal Court on Thursday. It wants the court to allow it to cancel its deal, for which it pays $75 million cash and $7 million in free advertising a year. The agreement is meant to run through to 2024.

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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com

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    Original URL: https://www.afr.com/companies/media-and-marketing/seven-seeks-to-blow-up-cricket-broadcast-rights-deal-20220630-p5ay28