Government-owned broadcaster SBS has secured the rights to the 2026 FIFA Men’s World Cup, outbidding commercial free-to-air networks and streaming giants including Paramount and Optus Sport.
SBS managing director James Taylor told advertisers on Tuesday that the multicultural broadcaster had secured exclusive coverage of the 104 matches, which will be held across Mexico, the United States and Canada from June to July 2026.
Loading...
Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
