It’s understandable that Rod Sims worries about emergent digital monopolies. They are huge. But the Australian Competition and Consumer Commission chairman’s fixation on new media monopolies has blinded him to existing ones – especially Rupert Murdoch’s 70 per cent stranglehold on print readership.

As Sims recently told The Australian Financial Review, Murdoch isn’t such a “big, bad guy”. After all, he says, News Corp’s global market capitalisation is just a fraction that of Google or Facebook.