Optus chief executive Allen Lew says the telecommunications giant will run the rule over Rugby Australia's broadcast rights package to see if it might convince more customers to take up mobile and broadband services.
Rugby Australia is due to send out the tender documents for its rights deal from 2021 to 2025 in the coming days and Mr Lew confirmed Optus' interest in the sport, which has been broadcast on Foxtel for the last 25 years.
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Max Mason covers financial crime, courts and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
