Optus is considering entertainment and drama as the next pillar of its content strategy, building on its focus on European football and National Geographic, which chief executive Allen Lew says is helping win new customers and retain existing ones.
Mr Lew said the telecommunications company would not buy a huge array of diverse content; instead, it would focus on niche areas with high engagement.
Loading...
Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
