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Nine mulls adding advertising to Stan in search for new revenue

Streaming platforms like Netflix and Amazon Prime Video were once entirely commercial-free. Now almost all services have a cheaper ad-backed plan.

Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporter

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Streaming platforms like Netflix, Amazon Prime Video, Paramount+ and Binge were once pristine islands where Australians could pay for the privilege to watch movies and TV shows without advertising.

This is no longer true. All four of those companies now offer cheaper tiers that are subsidised by limited advertising. The other big player, Disney+, has introduced ads in the US and is expected to do so in Australia soon.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/nine-mulls-adding-advertising-to-stan-in-search-for-new-revenue-20241008-p5kgld