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Netflix rival Max rolls out in Australia with bold profit prediction

Sam Buckingham-Jones

The global boss of Australia’s newest streaming service, Max, has declared the platform will turn a profit within two or three years and will not rule out making local acquisitions where it makes sense.

Jean-Briac “JB” Perrette, who is the international chief executive of streaming for Warner Bros Discovery, the company that owns Max, Warner Bros, HBO, CNN, the DC Comic universe, Harry Potter and dozens more brands and channels, was visiting Sydney to launch Max, which went live in Australia on Monday.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/netflix-rival-max-rolls-out-in-australia-with-bold-profit-prediction-20250328-p5lndf