Australia’s $36.4 billion live entertainment industry is stepping up the pressure on everyday Aussies to get vaccinated for COVID-19, drawing on a campaign idea first touted by ad guru Russel Howcroft.
With the backing of more than 400 performers, the campaign aims to highlight how vaccination is the only tool to stop COVID-19 lockdowns from interrupting normal life.
Loading...
Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com
