Even for an event that launched Uber, Twitter and Billie Eilish in Texas, the tech-culture juggernaut that is South by Southwest has already hit the local market hard. North of 60,000 people are expected to go to SXSW in October, paying $1000-plus for a ticket. Plus sponsorship.
This is unfortunate for the rags that report on the world of media – AdNews, B&T, Mediaweek and Mumbrella – and rely heavily on revenue from events to fund their coverage of the industry.
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
