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Locked-down listeners double their podcast hours

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Australians have doubled their time listening to podcasts this year, with lockdown woes, social media fatigue and a surge in new quality content driving increased demand.

New Spotify data compiled for The Australian Financial Review also revealed that Australia is in the top 10 podcast-listening countries out of the 92 markets that the Stockholm-based audio streaming company operates in.

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Natasha Gillezeau is a journalist for The Australian Financial Review based in the Sydney office. Connect with Natasha on Twitter. Email Natasha at natasha.gillezeau@afr.com.au

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    Original URL: https://www.afr.com/companies/media-and-marketing/locked-down-listeners-double-their-podcast-hours-20201001-p560zf