Why it matters: Younger viewers are no longer tuning into flagship ABC programs
More than 80 per cent of the ABC’s audience for the 7pm bulletin is over 55
Recent contentious job cuts are about making sure ABC becomes “digital first”
More than 80 per cent of the broadcast viewers for the ABC’s marquee news program, the 7pm bulletin, are over 55 years old – with a staggering two-thirds of viewers older than 65, internal data circulated to managers shows.
Less than 8 per cent of viewers for the bulletin are under 40, the figures obtained by The Australian Financial Review show. It is this information that has caused concern among the broadcaster’s executive, with one senior manager describing the audience as “the grey-BC”.
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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
