Kylie Minogue has headlined a bevy of Australia's most famous sporting, music and entertainment exports as part of Tourism Australia's $15 million grab for travellers from the United Kingdom.
Minogue launched the new campaign singing a specially written "Matesong" by Australian singer-songwriter Eddie Perfect and delivered right before the Queen's annual Christmas address on ITV.
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Max Mason covers financial crime, courts and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
Fiona Carruthers has written and edited travel for the Financial Review for almost a decade. She has held senior roles with ABC Radio National, Deutsche Welle Radio, TIME and The Australian, and was deputy editor of Traveller. Email Fiona at fcarruthers@afr.com
