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Kyle Sandilands’ personal firm quietly advised Labor on its ad spend

Sam Buckingham-Jones

Kyle Sandilands and his personal company, King Kyle Group, were paid to advise the NSW Labor Party where to target its radio advertising dollars before the March election.

The top-rating Sydney FM radio host, who is on the verge of signing a new, 10-year contract with KIIS FM alongside co-host Jackie Henderson for $200 million, never disclosed the commercial relationship despite a series of on-air interviews with then-NSW Labor candidate Chris Minns and former Coalition premier Dominic Perrottet.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/kyle-sandilands-personal-firm-quietly-advised-labor-on-its-ad-spend-20231024-p5eepv