Inside ARN’s Melbourne gamble on The Kyle and Jackie O Show
Kyle Sandilands and Jackie Henderson have failed to translate their success in Sydney, where they trade on celebrity access and lewd jokes, to Melbourne’s market.
Kyle Sandilands and Jackie ‘O’ Henderson’s launch into the Melbourne market has not gone well in its first nearly six months. Instagram
Every two weeks, Australia’s biggest radio companies quietly share rough revenue figures to gauge how they’re doing against the market. Between ARN Media (KIIS FM and Pure Gold), Southern Cross Austereo (Hit and Triple M), Nine Radio (2GB and 3AW) and Nova (which also owns Smooth), they corner the vast majority of the $670 million spent each year on radio advertising in Australia’s big cities.
But for some of the past few fortnights, one company has been missing. It could merely be an oversight, or it could be that ARN, which is facing strategic and audience challenges on several fronts, doesn’t want the rest of the market to know how things are going.
Sam Buckingham-JonesMedia and marketing reporterSam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
