HT&E looks ahead to consolidation of media sector

Miranda WardMedia writer

Aug 19, 2021 – 1.10pm

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Key Points

First-half revenue ($m) 109.9, up 18pc
Pre-tax profit ($m) 21.3 v 53.3 loss
Net profit ($m) 10.2 v 59.3 loss
Interim dividend (¢) 3.5 v nil
Date dividend payable: September 15

Australia’s media industry will probably consolidate into bigger, scaled companies to better compete with the likes of YouTube and Facebook for advertising dollars, says Here, There & Everywhere chief executive Ciaran Davis.

“The need of advertisers in the coming years is going to be increasingly around access to scale of audience, the ability to get campaigns delivered on multi-platform content devices and ease of trading ... and also addressable IDs, and the ability to target one to one in a digital environment,” he said.

Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office.