Advertising agencies are facing pressure from lobby groups and their own staff to do more on climate change, and that includes the clients they take on, with WPP AUNZ focusing on how it can help companies of all kinds make more sustainable choices.
Rose Herceg, president of WPP AUNZ, says employees have been asking her what the advertising holding group is doing to save the planet.
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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com