There is hope for Australian Associated Press after investors with a sense of social purpose decided to pitch in and resurrect it as Acta Diurna AAP, writes media and marketing editor Max Mason.
The AAP newsroom in 1964. Many journalist jobs have disappeared recently but that has not prevented investors seeing value in the news service.
When Nick Harrington and John McKinnon met during mid-2019 to talk about a potential investment in Spotless Laundries, the conversation turned to a future opportunity for impact investing in the media landscape.
Impact investing – which seeks both financial gain and measurable social good – the pair thought, could be an opportunity with the sector under immense stress for many years, but its importance to society was never as paramount.
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Original URL: https://www.afr.com/companies/media-and-marketing/how-ancient-rome-inspired-a-newswire-s-escape-from-death-20200702-p558bi
