WPP AUNZ’s media investment arm, GroupM, has unveiled a suite of digital products to help clients navigate the expanding world of digital marketing, as the advertising agency seeks to hold onto its place within the ever-changing advertising landscape.

As digital ad spend inches closer to a $10 billion share of the total advertising pie, GroupM has launched four new product propositions around artificial intelligence and machine learning, the future of digital out-of-home, “digital first” creative, and a first-party data tool designed for marketers to future-proof businesses from the demise of the cookie.