Foxtel is ramping up an aggressive customer retention strategy in the wake of launching sports streaming service Kayo, offering select existing subscribers free iQ4 set-top box upgrades and free movie packages for a year.
In a letter to a subscriber obtained by The Australian Financial Review, Foxtel offered free iQ4 boxes – its latest set-top box, which was released last year – for customers to pick up at participating Harvey Norman stores in Toowoomba, Dalby, Warwick and Kingaroy.
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Max Mason covers financial crime, courts and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
