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Football Federation Australia faces tough sell in new free-to-air deal

Max Mason
Max MasonSenior courts and crime reporter

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Football Federation Australia faces a critical rights negotiation with free-to-air networks as it tries to maximise the price for broadcast rights and  number of viewers of its soon-to-be revamped A-League season.

The sporting body has begun meeting with TV Networks as it looks to line up a new free-to-air broadcast deal for when its agreements with Network 10 and SBS run out at the end of the financial year.

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Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com

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    Original URL: https://www.afr.com/companies/media-and-marketing/football-federation-australia-faces-tough-sell-in-new-free-to-air-deal-20190425-p51h3d