Russel Howcroft, regular panellist on the ABC’s Gruen program, wants the government to splash more money on creating a behaviour change advertising campaign to overcome COVID-19 vaccination hesitancy, but acknowledges it might be time to push a fear campaign.
Longtime adman Russel Howcroft wants the government to splash more money on convincing Australians to get the COVID-19 jab. Eddie Jim
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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com
