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Dating shows make big money for contestants, networks

Dating shows make big money for contestants, networks

The Bachelor and other relationship reality shows attract large audiences and are cheap to make.

During the finale of The Bachelor’s 11th season, in 2007, millions of fans were glued to their televisions to see who Brad Womack, a then 34-year-old bar owner, would give his final rose to. Would it be DeAnna Pappas, a real estate agent from Georgia, or Jenni Croft, a dancer for the NBA’s Phoenix Suns? In one of the greatest twists in the show’s history, Womack picked neither – shocking more than 11 million viewers in the US.

Every single season, the legacy dating show promises to be “the most dramatic ever” – and every single season, millions tune in to see who ends up with their happily-ever-after. That’s because when something as unpredictable as love is on the line, it’s hard to look away.

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Bloomberg Businessweek

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Original URL: https://www.afr.com/companies/media-and-marketing/dating-shows-make-big-money-for-contestants-networks-20240220-p5f6gz