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Commonwealth Bank backs Matildas in naming rights deal

Miranda Ward
Miranda WardMedia writer

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The Commonwealth Bank will become the official naming rights partner of the national women’s soccer team, the Matildas, with a commitment to inject millions into women’s football over the next four years.

CBA chief executive Matt Comyn said the new deal meant it was the largest supporter of women’s sport in the country, with the bank also taking the naming rights for the Junior Matildas and Young Matildas.

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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com

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    Original URL: https://www.afr.com/companies/media-and-marketing/commonwealth-bank-backs-matildas-in-naming-rights-deal-20210413-p57ip0